Aether Radar / Website audits

Bespoke Car Hire Scotland: website audit (bespokecarhire.co.uk)

Automated analysis of the public homepage, generated 2026-11-02. Measured values below are real; money figures are modeled estimates, not the company's actual revenue.

Friction score72/100Grade C
Response time765 ms
HTML size7.9 KB
WhatsApp click-to-chatMissing
Estimated monthly revenue at risk (model)

$10,000-$20,000/mo

Assumes ~5,000 monthly visitors, a baseline 2% conversion ($150 avg booking) and that the measured frictions cut conversion roughly in half.

Disclaimer: Cifras de pérdida estimadas mediante simulación de coste de oportunidad y benchmarks de conversión por latencia técnica; no constituyen registros contables ni analíticas privadas.

Primary issue (CRITICAL)

Missing mobile viewport meta tag

Mobile users see unscaled pages, leading to high bounce and lost bookings

Own this site or sell web services? The full dossier includes all 3 fixes and ready-to-send outreach copy.