Aether Radar / Website audits

Bird & Bird: website audit (birdbird.com)

Automated analysis of the public homepage, generated 2026-11-03. Measured values below are real; money figures are modeled estimates, not the company's actual revenue.

Friction score70/100Grade C
Response time971 ms
HTML size98.0 KB
WhatsApp click-to-chatMissing
Estimated monthly revenue at risk (model)

$1,500-$4,000/mo

Assumes 1‑2k monthly visitors, 1‑2% baseline conversion, and a 20‑30% drop due to 971 ms load time and missing WhatsApp chat.

Disclaimer: Cifras de pérdida estimadas mediante simulación de coste de oportunidad y benchmarks de conversión por latencia técnica; no constituyen registros contables ni analíticas privadas.

Primary issue (HIGH)

Page load speed

Visitors abandon before seeing content, reducing lead form submissions

Own this site or sell web services? The full dossier includes all 3 fixes and ready-to-send outreach copy.