Burton & Co: website audit (burtonandco.com)
Automated analysis of the public homepage, generated 2026-11-03. Measured values below are real; money figures are modeled estimates, not the company's actual revenue.
Friction score70/100Grade C
Response time105 ms
HTML size0.1 KB
WhatsApp click-to-chatMissing
Estimated monthly revenue at risk (model)
$1,500-$4,000/mo
Assumes ~5,000 monthly visitors, 2% baseline conversion, $80 average order value, and that missing mobile viewport and contact options reduce conversion by ~30%.
Disclaimer: Cifras de pérdida estimadas mediante simulación de coste de oportunidad y benchmarks de conversión por latencia técnica; no constituyen registros contables ni analíticas privadas.
Primary issue (CRITICAL)
Missing mobile viewport meta tag
Mobile users likely experience layout issues, inflating bounce and dropping conversions
Own this site or sell web services? The full dossier includes all 3 fixes and ready-to-send outreach copy.