Aether Radar / Website audits

Dexters: website audit (dexters.co.uk)

Automated analysis of the public homepage, generated 2026-11-02. Measured values below are real; money figures are modeled estimates, not the company's actual revenue.

Friction score70/100Grade C
Response time1247 ms
HTML size209.1 KB
WhatsApp click-to-chatMissing
Estimated monthly revenue at risk (model)

$4,000-$8,000/mo

Assuming 5,000 monthly visitors, $200 average lead value, and a 30% conversion drop caused by 1.2 s load time and the missing WhatsApp chat option.

Disclaimer: Cifras de pérdida estimadas mediante simulación de coste de oportunidad y benchmarks de conversión por latencia técnica; no constituyen registros contables ni analíticas privadas.

Primary issue (CRITICAL)

Slow page load (1.2 s)

Reduces visitor conversion by roughly 20‑30% due to perceived slowness

Own this site or sell web services? The full dossier includes all 3 fixes and ready-to-send outreach copy.