Elizabeth Photography: website audit (elizabethphotography.co.uk)
Automated analysis of the public homepage, generated 2026-11-02. Measured values below are real; money figures are modeled estimates, not the company's actual revenue.
Friction score55/100Grade B
Response time405 ms
HTML size12.9 KB
WhatsApp click-to-chatMissing
Estimated monthly revenue at risk (model)
$1,500-$4,000/mo
Assumes ~2,000 monthly visitors with a baseline 2% conversion rate, and that the measured friction (no instant chat, limited trust cues) cuts effective conversion to ~1%
Disclaimer: Cifras de pérdida estimadas mediante simulación de coste de oportunidad y benchmarks de conversión por latencia técnica; no constituyen registros contables ni analíticas privadas.
Primary issue (HIGH)
No WhatsApp click‑to‑chat
Potential clients cannot instantly ask questions, increasing drop‑off before contact
Own this site or sell web services? The full dossier includes all 3 fixes and ready-to-send outreach copy.