Graff: website audit (graff.com)
Automated analysis of the public homepage, generated 2026-11-03. Measured values below are real; money figures are modeled estimates, not the company's actual revenue.
Friction score68/100Grade C
Response time1081 ms
HTML size401.6 KB
WhatsApp click-to-chatYes
Estimated monthly revenue at risk (model)
$2,000-$6,000/mo
Assumes 5‑10k monthly visitors, $5k average order value, and a 0.2‑0.3% conversion dip caused by the 1.1 s header response and heavy front‑end.
Disclaimer: Cifras de pérdida estimadas mediante simulación de coste de oportunidad y benchmarks de conversión por latencia técnica; no constituyen registros contables ni analíticas privadas.
Primary issue (HIGH)
Page load latency
Slower load times increase abandonment and cut conversion by ~0.2%
Own this site or sell web services? The full dossier includes all 3 fixes and ready-to-send outreach copy.