Aether Radar / Website audits

John Taylor: website audit (john-taylor.com)

Automated analysis of the public homepage, generated 2026-11-02. Measured values below are real; money figures are modeled estimates, not the company's actual revenue.

Friction score68/100Grade B
Response time668 ms
HTML size102.9 KB
WhatsApp click-to-chatMissing
Estimated monthly revenue at risk (model)

$2,000-$5,000/mo

Assumes ~5,000 monthly visitors, 2% baseline conversion to qualified lead, and measured friction (slow load, missing WhatsApp) cuts conversion by ~30%

Disclaimer: Cifras de pérdida estimadas mediante simulación de coste de oportunidad y benchmarks de conversión por latencia técnica; no constituyen registros contables ni analíticas privadas.

Primary issue (HIGH)

Page load latency (668 ms) with 23 script tags

Delays content rendering, increasing mobile bounce and reducing lead form completions

Own this site or sell web services? The full dossier includes all 3 fixes and ready-to-send outreach copy.