John Pawson: website audit (johnpawson.com)
Automated analysis of the public homepage, generated 2026-11-02. Measured values below are real; money figures are modeled estimates, not the company's actual revenue.
Friction score55/100Grade C
Response time648 ms
HTML size8.2 KB
WhatsApp click-to-chatMissing
Estimated monthly revenue at risk (model)
$2,000-$5,000/mo
Assumes 5,000 monthly visitors, 2% baseline conversion, and that the 648 ms load time plus missing WhatsApp reduce conversion by ~0.5%.
Disclaimer: Cifras de pérdida estimadas mediante simulación de coste de oportunidad y benchmarks de conversión por latencia técnica; no constituyen registros contables ni analíticas privadas.
Primary issue (HIGH)
Page load speed
Longer load times cause visitors to abandon before seeing the portfolio
Own this site or sell web services? The full dossier includes all 3 fixes and ready-to-send outreach copy.