Kessler Law: website audit (kesslerlaw.com)
Automated analysis of the public homepage, generated 2026-11-04. Measured values below are real; money figures are modeled estimates, not the company's actual revenue.
Friction score55/100Grade B
Response time298 ms
HTML size107.6 KB
WhatsApp click-to-chatMissing
Estimated monthly revenue at risk (model)
$2,000-$5,000/mo
Assumes ~500 monthly visitors, average client value $3,000, and that missing WhatsApp & sub‑optimal page load reduce conversions by ~30%
Disclaimer: Cifras de pérdida estimadas mediante simulación de coste de oportunidad y benchmarks de conversión por latencia técnica; no constituyen registros contables ni analíticas privadas.
Primary issue (HIGH)
No WhatsApp click‑to‑chat link
Potential leads abandon before they can ask quick questions, especially on mobile
Own this site or sell web services? The full dossier includes all 3 fixes and ready-to-send outreach copy.