Macfarlanes: website audit (macfarlanes.com)
Automated analysis of the public homepage, generated 2026-11-03. Measured values below are real; money figures are modeled estimates, not the company's actual revenue.
Friction score55/100Grade B
Response time262 ms
HTML size285.5 KB
WhatsApp click-to-chatMissing
Estimated monthly revenue at risk (model)
$2,000-$5,000/mo
Assumes ~5,000 monthly visitors with a baseline 2% conversion rate, and that each missing lead costs ~£2,500 in potential billable work.
Disclaimer: Cifras de pérdida estimadas mediante simulación de coste de oportunidad y benchmarks de conversión por latencia técnica; no constituyen registros contables ni analíticas privadas.
Primary issue (CRITICAL)
No instant‑messaging lead capture
Prospects leave without a quick way to ask questions, likely losing 0.5‑1% conversion
Own this site or sell web services? The full dossier includes all 3 fixes and ready-to-send outreach copy.