Mappin and Webb: website audit (mappinandwebb.co.uk)
Automated analysis of the public homepage, generated 2026-11-03. Measured values below are real; money figures are modeled estimates, not the company's actual revenue.
Friction score70/100Grade C
Response time145 ms
HTML size0.1 KB
WhatsApp click-to-chatMissing
Estimated monthly revenue at risk (model)
$2,000-$5,000/mo
Assumes ~5k monthly visitors, 2% baseline conversion, and that missing viewport/meta and WhatsApp cause ~30% drop in mobile leads
Disclaimer: Cifras de pérdida estimadas mediante simulación de coste de oportunidad y benchmarks de conversión por latencia técnica; no constituyen registros contables ni analíticas privadas.
Primary issue (HIGH)
Missing mobile viewport meta tag
Mobile users see broken layout, leading to high bounce and lost conversions
Own this site or sell web services? The full dossier includes all 3 fixes and ready-to-send outreach copy.