Aether Radar / Website audits

Midas Home & Office Furniture: website audit (midasfurniture.com)

Automated analysis of the public homepage, generated 2026-11-01. Measured values below are real; money figures are modeled estimates, not the company's actual revenue.

Friction score70/100Grade C
Response time143 ms
HTML size680.8 KB
WhatsApp click-to-chatYes
Estimated monthly revenue at risk (model)

$1,500-$4,000/mo

Assuming 2,500 monthly visitors, $500 average order value, 2% baseline conversion and that the measured page weight and script count reduce conversion by roughly 0.3‑0.5%.

Disclaimer: Cifras de pérdida estimadas mediante simulación de coste de oportunidad y benchmarks de conversión por latencia técnica; no constituyen registros contables ni analíticas privadas.

Primary issue (HIGH)

Excessive JavaScript payload

Delays first meaningful paint and interactive, increasing bounce.

Own this site or sell web services? The full dossier includes all 3 fixes and ready-to-send outreach copy.