Aether Radar / Website audits

Mildreds: website audit (mildreds.co.uk)

Automated analysis of the public homepage, generated 2026-11-03. Measured values below are real; money figures are modeled estimates, not the company's actual revenue.

Friction score48/100Grade B
Response time130 ms
HTML size59.3 KB
WhatsApp click-to-chatMissing
Estimated monthly revenue at risk (model)

$2,000-$5,000/mo

Assuming 12k monthly visitors, 2% baseline conversion to reservations, and each 1 s increase in load time or missing WhatsApp reduces conversion by ~0.2%.

Disclaimer: Cifras de pérdida estimadas mediante simulación de coste de oportunidad y benchmarks de conversión por latencia técnica; no constituyen registros contables ni analíticas privadas.

Primary issue (CRITICAL)

No WhatsApp click‑to‑chat link

Reduces immediate mobile booking inquiries

Own this site or sell web services? The full dossier includes all 3 fixes and ready-to-send outreach copy.