Northrop & Johnson: website audit (northropandjohnson.com)
Automated analysis of the public homepage, generated 2026-11-02. Measured values below are real; money figures are modeled estimates, not the company's actual revenue.
Friction score58/100Grade B
Response time99 ms
HTML size214.8 KB
WhatsApp click-to-chatMissing
Estimated monthly revenue at risk (model)
$3,200-$6,800/mo
Assumes 4‑6k monthly visitors, 2% baseline conversion to qualified leads, and measured frictions cut conversion by ~0.5‑0.9%.
Disclaimer: Cifras de pérdida estimadas mediante simulación de coste de oportunidad y benchmarks de conversión por latencia técnica; no constituyen registros contables ni analíticas privadas.
Primary issue (CRITICAL)
Missing instant messaging (WhatsApp)
Leads abandon before finding contact method
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