Purplebricks: website audit (purplebricks.co.uk)
Automated analysis of the public homepage, generated 2026-11-02. Measured values below are real; money figures are modeled estimates, not the company's actual revenue.
Friction score68/100Grade C
Response time637 ms
HTML size420.7 KB
WhatsApp click-to-chatMissing
Estimated monthly revenue at risk (model)
$2,500-$5,500/mo
Assumes ~25,000 monthly visitors, 2% lead conversion, avg. commission $5,000 per sale, and measured friction (slow load, missing instant chat) cuts conversion by ~0.5%
Disclaimer: Cifras de pérdida estimadas mediante simulación de coste de oportunidad y benchmarks de conversión por latencia técnica; no constituyen registros contables ni analíticas privadas.
Primary issue (HIGH)
Heavy page weight & many scripts
Slows page load >2 s, increasing mobile bounce and reducing lead form completions
Own this site or sell web services? The full dossier includes all 3 fixes and ready-to-send outreach copy.