Stephen Webster: website audit (stephenwebster.com)
Automated analysis of the public homepage, generated 2026-11-03. Measured values below are real; money figures are modeled estimates, not the company's actual revenue.
Friction score55/100Grade B
Response time208 ms
HTML size453.3 KB
WhatsApp click-to-chatYes
Estimated monthly revenue at risk (model)
$2,500-$5,000/mo
Assuming ~5,000 monthly visitors, 2% baseline conversion, $800 average order value, and that current friction reduces conversion by ~0.5%
Disclaimer: Cifras de pérdida estimadas mediante simulación de coste de oportunidad y benchmarks de conversión por latencia técnica; no constituyen registros contables ni analíticas privadas.
Primary issue (HIGH)
Heavy JavaScript payload
Slows page rendering, especially on mobile networks, raising bounce and lowering conversion
Own this site or sell web services? The full dossier includes all 3 fixes and ready-to-send outreach copy.