Aether Radar / Website audits

The Aesthetic Lab: website audit (theaestheticlab.co.uk)

Automated analysis of the public homepage, generated 2026-11-02. Measured values below are real; money figures are modeled estimates, not the company's actual revenue.

Friction score72/100Grade C
Response time1431 ms
HTML size305.3 KB
WhatsApp click-to-chatMissing
Estimated monthly revenue at risk (model)

$2,000-$5,000/mo

Assumes ~5,000 monthly visitors, 2% baseline conversion, and measured load‑time/script weight/absence of WhatsApp cut conversion by ~30%

Disclaimer: Cifras de pérdida estimadas mediante simulación de coste de oportunidad y benchmarks de conversión por latencia técnica; no constituyen registros contables ni analíticas privadas.

Primary issue (HIGH)

Slow page load (1.4 s)

Delays perceived value, increasing mobile bounce

Own this site or sell web services? The full dossier includes all 3 fixes and ready-to-send outreach copy.