The Ivy: website audit (theivy.co.uk)

Automated analysis of the public homepage, generated 2026-11-03. Measured values below are real; money figures are modeled estimates, not the company's actual revenue.

Friction score58/100Grade B

Response time248 ms

HTML size24.1 KB

WhatsApp click-to-chatMissing

Estimated monthly revenue at risk (model)

$1,800-$3,600/mo

Assumes 4,000 monthly visitors with a baseline 2% conversion, and that the missing WhatsApp and weak CTA each reduce conversion by ~0.5%.

Disclaimer: Cifras de pérdida estimadas mediante simulación de coste de oportunidad y benchmarks de conversión por latencia técnica; no constituyen registros contables ni analíticas privadas.

Primary issue (HIGH)

Missing WhatsApp click-to-chat

Potential buyers cannot instantly ask questions, increasing drop-off

Own this site or sell web services? The full dossier includes all 3 fixes and ready-to-send outreach copy.