The Jewellery Shop: website audit (thejewelleryshop.co.uk)
Automated analysis of the public homepage, generated 2026-11-03. Measured values below are real; money figures are modeled estimates, not the company's actual revenue.
Friction score70/100Grade C
Response time532 ms
HTML size117.0 KB
WhatsApp click-to-chatMissing
Estimated monthly revenue at risk (model)
$2,500-$5,000/mo
Assumes ~5k monthly visitors, $150 average order, and that measured load time and missing WhatsApp each cut conversion by ~0.25%
Disclaimer: Cifras de pérdida estimadas mediante simulación de coste de oportunidad y benchmarks de conversión por latencia técnica; no constituyen registros contables ni analíticas privadas.
Primary issue (HIGH)
Slow server response time
Delays page load causing higher bounce and lower conversions
Own this site or sell web services? The full dossier includes all 3 fixes and ready-to-send outreach copy.