The Skin Lab: website audit (theskinlab.co.uk)
Automated analysis of the public homepage, generated 2026-11-02. Measured values below are real; money figures are modeled estimates, not the company's actual revenue.
Friction score68/100Grade C
Response time96 ms
HTML size0.1 KB
WhatsApp click-to-chatMissing
Estimated monthly revenue at risk (model)
$2,000-$5,000/mo
Assumes ~5k monthly visitors with 2% baseline conversion; measured missing viewport and WhatsApp likely cut mobile conversions by ~30-50%.
Disclaimer: Cifras de pérdida estimadas mediante simulación de coste de oportunidad y benchmarks de conversión por latencia técnica; no constituyen registros contables ni analíticas privadas.
Primary issue (CRITICAL)
Missing mobile viewport meta
Mobile users see unscaled layout, causing high bounce and lost sales
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