Aether Radar / Website audits

Travel House: website audit (travelhouse.co.uk)

Automated analysis of the public homepage, generated 2026-11-03. Measured values below are real; money figures are modeled estimates, not the company's actual revenue.

Friction score55/100Grade B
Response time587 ms
HTML size263.6 KB
WhatsApp click-to-chatMissing
Estimated monthly revenue at risk (model)

$3,000-$7,000/mo

Assumes 2,000‑3,000 monthly visitors, $500 average booking value, and that the 587 ms header time + missing WhatsApp each shave ~0.3‑0.5 % off a baseline 2 % conversion rate

Disclaimer: Cifras de pérdida estimadas mediante simulación de coste de oportunidad y benchmarks de conversión por latencia técnica; no constituyen registros contables ni analíticas privadas.

Primary issue (HIGH)

Header response time >500 ms

Delays first paint, increasing mobile bounce and reducing conversion

Own this site or sell web services? The full dossier includes all 3 fixes and ready-to-send outreach copy.