Aether Radar / Website audits

Westin Hotels & Resorts: website audit (westin.com)

Automated analysis of the public homepage, generated 2026-11-01. Measured values below are real; money figures are modeled estimates, not the company's actual revenue.

Friction score45/100Grade B
Response time116 ms
HTML size330.2 KB
WhatsApp click-to-chatMissing
Estimated monthly revenue at risk (model)

$30,000-$55,000/mo

Assumes ~80k monthly visits, $300 average booking value, and a 0.2‑0.35 % conversion drop caused by measured load size and missing instant‑chat channel.

Disclaimer: Cifras de pérdida estimadas mediante simulación de coste de oportunidad y benchmarks de conversión por latencia técnica; no constituyen registros contables ni analíticas privadas.

Primary issue (MODERATE)

Heavy HTML payload (330 KB)

Increases mobile load time, raising bounce and reducing booking intent

Own this site or sell web services? The full dossier includes all 3 fixes and ready-to-send outreach copy.